What started as a rejected idea four years ago has finally come to life as the Jackie Moon Billboard in Leyland — proof that the right people and the right timing can make all the difference. This blog reflects on the power of trusting your gut, the importance of humour in marketing, and the value of working with collaborators who believe in the vision. A shoutout to the Leyland businesses who helped make it happen — and a reminder to creatives: never let anyone dull your creativity.