Why Melior?

Melior comes from the Latin word meaning “better” or “to improve”. Essentially better marketing.

The name reflects how I approach marketing: steady improvement over time, clear thinking, and long-term growth, rather than chasing trends or quick wins.

I also wanted to creare Melior because small businesses don’t need to play it safe.

With fewer restrictions and faster decisions, you have the freedom to be more creative, more distinctive and more memorable. I help clients lean into that, developing bold ideas and refining them into marketing that works, not just looks good.

I partner directly with clients, offering honest, hands-on marketing support without layers of account managers or unnecessary complexity.

What I do best

Marketing experience across strategy, execution and growth

I work across the full marketing process from shaping direction through to hands-on delivery, supporting businesses as their needs evolve.

My experience spans both strategic thinking and execution, allowing me to contribute at multiple levels within a business or team.

Marketing strategy & planning

I help define clear marketing direction before activity begins.

This includes positioning, messaging, priorities and planning ensuring marketing effort supports wider business goals and resources are focused where they matter most.

Content, campaigns & creative ideas

I develop and deliver content and campaigns designed to get attention and connect with the right audience.

Working closely with small businesses has given me the freedom to explore creative and unconventional ideas, while maintaining a strong focus on purpose, consistency and outcomes.

Digital presence & websites

I’ve worked on websites and digital platforms that support enquiries, credibility and growth.

This includes structuring content clearly, improving user journeys, and ensuring messaging is consistent across channels so customers understand what a business does and why it matters.

Ongoing marketing support & collaboration

I often work as an embedded marketing partner, collaborating with founders, internal teams and external suppliers.

This involves adapting priorities, supporting delivery, and providing consistent marketing input as businesses grow and change.

What I bring to a team

I’m comfortable working independently or as part of a wider team, and I bring a hands-on, adaptable approach shaped by real-world experience.

I’m used to taking ownership, contributing ideas, refining creative thinking, and following through with execution. My background working closely with small businesses has built strong communication skills, commercial awareness and a practical mindset — qualities that translate well into in-house or collaborative roles.

Experience Snapshot

Founder & Consultant — Melior Marketing (2020–Present)

Built and led a marketing consultancy supporting clients across multiple industries.

• Grew Leyland Festival’s online reach to 800,000+ views in one month, contributing to 20,000+ attendees

• Led branding and go-to-market strategy for TruBio, a biotech-driven eco-cleaning start-up

• Named and launched Plateau Coaching, helping establish early credibility and growth

• Delivered ongoing marketing for businesses including LSS Steel Works, Solicitor Direct, Love Shacks, and Leyland Beds & Furniture

• Managed freelancers and contractors to deliver work on time and within budget

Marketing Executive — Mike Pye + Co. (2018–2020)

Supported digital campaigns, brand development, and event promotion across B2B and B2C clients.

DJ & Event Promoter — Jackie Moon (2019–Present)

Built a commercially successful entertainment brand through creative marketing, social media, and partnerships — proving my ability to build audiences, not just campaigns.

My Values

Enthusiasm
Energy matters. I bring momentum to projects and create an enjoyable, collaborative working environment.

Creativity
Creativity isn’t decoration — it’s a responsibility. I balance modern trends with proven marketing principles to create work that feels fresh but grounded.

Reliability
If I commit, it gets done. Clear communication, consistency, and trust are non-negotiable.

Honesty
I’ll give clear recommendations, explain the trade-offs, and support informed decisions, even when the conversation is uncomfortable.

Get in touch

📧 georgepthompson@icloud.com
📞 +44 7954 996 538
🔗 linkedin.com/in/george-thompson-19baa0146
📍 UK — relocating to Australia (2026)